WHAT'S YOUR SITU?
To innovate and brand a new drink of the future targeting an audience aged 18-24 years.
Many girls don't drink beer because they don't like the taste.
SITU - A beer for every situation.
A premixed beer with flavoured syrups that can make a sweet and fruity tasting beer. This is also a fun experience for girls to drink beer, with each bottle relating to their current situation.