WHAT'S YOUR SITU?

BRIEF

To innovate and brand a new drink of the future targeting an audience aged 18-24 years. 

 

CONCEPT

Many girls don't drink beer because they don't like the taste.

SOLUTION

SITU - A beer for every situation. 

A premixed beer with flavoured syrups that can make a sweet and fruity tasting beer. This is also a fun experience for girls to drink beer, with each bottle relating to their current situation.

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