CUT IT OUT

BRIEF

To identify a problem in the world that you are passionate about and to find a solution.

CONCEPT

I am passionate about endangered species and what contributes to their leading extinction. Habitat destruction is one of the main reasons, due to new palm oil plantations. My aim is to make people aware of the situation so that no more habitats are destroyed.

SOLUTION

A campaign to make people aware of unsustainable palm oil. My idea was to create an informal booklet that is interesting for people to read. The booklets will mainly be in supermarkets; the seed of unsustainable palm oil.

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